Apparel Brands Ltd has acquired Nicce, a popular streetwear brand based in East London. The details of the deal's financial terms were not disclosed. Under the acquisition, Apparel Brands will take over the licensing for Nicce apparel in both wholesale and e-commerce.
Figure: Apparel Brands Ltd has acquired Nicce, a popular streetwear brand based in East London. The details of the deal's financial terms were not disclosed. Courtesy: Collected.
CEO Peter Wood of Apparel Brands expressed excitement about the acquisition, stating that Nicce has a strong business and a rich background in streetwear and youth lifestyle.
The new ownership aims to embed Nicce within an established global operation with investment in supply chain scaling and the ability to reach new markets.
Nicce plans to focus on strengthening its wholesale business, driving e-commerce growth, and expanding internationally, with the guidance and support of Apparel Brands.
Apparel Brands has a portfolio of international brands that includes licensed apparel, loungewear, knickers, swimwear, and accessories.
With the acquisition, the company intends to diversify its portfolio and leverage Nicce to support strategic initiatives, particularly around choice and premiumization.
